Current key economic activities in Flagship E are airport services, engineering, electrical and electronics (E&E) and education. Going forward, Flagship E would also be the hub for agro and food processing, ICT and retail tourism.

With more than 1,000 acres of available land bank within the vicinity of Senai Airport, investors will have the advantage of setting up large-scale commercial and airport-related enterprises at attractive low rates. Other strategic land banks owned by developers also offer various investment opportunities.

As of February 2008, land prices in Flagship E ranged from RM4 to RM19 (US$1.5 - US$6) per sq ft for industrial/commercial use and RM80 to RM300 (US$18 - US$90) per sq ft for residential use.

Flagship E is synonymous with Senai International Airport and Universiti Teknologi Malaysia (UTM). Other key players include Lee Rubber, Boustead, Genting Property, IOI Properties and Johor Corporation.

Senai Airport is envisaged to be the No. 2 airport in the region after Changi Airport by 2025. It takes only 30 minutes to drive from Johor Bahru to Senai Airport. In the future, a multi-modal terminal and cyber city will be developed in Flagship E. There will also be an MRT/LRT system connecting Flagship E to the Johor Bahru City Centre and elsewhere.

Location
Senai-Skudai development is located within the northern region of Iskandar Malaysia. It is bound by Mukim Sedenak to the north; Gunung Pulai to the west; Mukim Tebrau to the south; and Seelong to the east.

Senai is a transit town situated 25 km from Johor Bahru, Malaysia. Flagship E covers 2 small towns in Iskandar Malaysia, namely Senai and Skudai. Skudai is a rapidly expanding suburb of Johor Bahru. Skudai is part of the new growth corridor of south-west Johor. Senai is located 4 km south from Kulai, and 4 km north of Skudai. Expressway E3 links Senai Airport with Tuas in Singapore at the other end.

Key Functions/Activities
Apart from Senai International Airport, it is also the base for several major multinational electronics manufacturers. Other key landmarks in the Senai-Skudai area include Universiti Teknologi Malaysia (UTM) and Johor Technology Park.

Connectivity
Currently, Flagship E is accessible to other regions via air through Senai International Airport. It is also well-connected via the Second Link Expressway and North-South Expressway. It takes less than 45 minutes to drive from Senai to the Malaysia-Singapore Second Link (and Port Of Tanjung Pelepas) and the Johor Causeway.

Historical Background
The name Senai is derived from a local tree, Sinai, which thrived in the region in the early 20th century.

Sultan Ismail International Airport
(Senai International Airport)
Constructed in 1974, the airport serves the state of Johor as well as people from the southern states of Peninsular Malaysia. Today, this airport is managed by Senai Airport Terminal Services Sdn Bhd (SATS), the first independent airport operator in Malaysia, after taking over the operations of the airport from Malaysia Airports Holdings Berhad in 2003. Senai International Airport is able to handle up to 4.5 million passengers and 100,000 tonnes of cargo per annum.

Senai Free Zone
In Senai Free Zone, business leases will be available for logistics and hi-tech manufacturing activities that require space, quality power supply, clean water and superior IT infrastructure. The 200-acre area is ideal for logistics (3PL&4PL) regional and service centre offices, cargo warehouses, halal distribution hubs as well as hi-tech manufacturing and production plant set-ups.

Aero Mall, Senai International Airport
On 26 May 2008, SATS (Senai Airport Terminal Services Sdn Bhd) announced a RM 70 million plan to build an Aero Mall, the first stand-alone external airport mall. The mall will have a retail space of 10,000 square feet. It is due to be completed in 2010.

Senai Logistics City
Under the long-term masterplan by Senai Airport, 2,800 acres of land at Senai are earmarked for the development of:

• Hi-tech Park
• Air Cargo Hub
• Supporting Amenities

Universiti Teknologi Malaysia (UTM)
Universiti Technologi Malaysia is the oldest public engineering and technology university in Malaysia. Known by the abbreviation UTM, the university specialises in technical studies, with separate faculties established for Education, Pure Sciences, Management and Human Resources Development. The university has a number of international academic collaborations and offers 108 postgraduate programmes in Engineering and Technology.

MSC Malaysia Cyberport
The Bandar MSC Cyberport is a new mixed property development township project to be developed on a 150-acre freehold land area in Indahpura, Kulai. It has been identified as the first MSC Malaysia Cybercity in Johor. The cyber city is designed to have world-class infrastructure and a clustering effect that would create an environment to nurture technopreneurs and grow businesses. The Bandar MSC Cyberport is expected to be developed in phases from the end of 2008. The land is currently under the ownership of MSC Cyberport Johor.

Johor Premium Outlet®
Genting Group and Chelsea Property Group, the operators of the Premium Outlets, have signed an MOU to conduct a joint study to set up a similar outlet in Kulai, Johor. The Johor Premium Outlet will be a ‘luxury destination shopping’ tourism project to further enhance the reputation of Iskandar Malaysia as a top regional tourist shopping destination.